Snapchat is one of the most significant growing social media channels. It’s an image and video messaging app where you can share your own everyday life as “snaps”, such as pictures or videos in real time. Snapchat distinguishes itself from other apps by showing the shared pictures and videos – stories – at once for limited time. They are also visible only for 24 hours.
In the summer of 2016, a new update was added to the application, which changed the nature of the entire channel. Now you could add to My stories already taken photos and videos. It was a big change because Snap’s popularity was based on real-time content and living in the moment. However, the change will allow integrating existing content into the story.
The latest major change is to add external links to images and videos, so you can lead your followers for external sites and other platforms.
Snapchat’s user base is still young, so it’s a great channel to reach teenagers and other young people. Their attention is especially right there. Snapchat’s content can therefore be spontaneous, fun, and carefree. However, content creation is determined by your target audience.
Why snapchat advertising in business?
- Real-time content for followers.
- Could be done partially by staff, viewers identify with people.
- Storytelling, bringing out the brand more.
- Providing customer benefits.
- Using influencers.
- Documenting events and behind the scenes.
Is Snapchat familiar platform for you? Please contact us, we’ll gladly help you navigate through it.