Role of video in marketing is already very high and the popularity of Snapchat and Instagram stories tells us that video will grow even further. In YouTube alone, there are more than 400 hours of video downloaded every minute. This figure is very large and it tells that people are interested and fascinated by long form content.
YouTube is also very popular in Finland, as the daily number of users in Finland is clearly over one million. The growth of people’s attention, is raising the question, how to take advantage of it as a business and there are many great examples of that – for example having an own channel or doing influencer marketing.
However, this is not a simple matter because the channel must have a clear goal that it wants to achieve. You should also remember that people use YouTube for informational or entertaining use as well as for learning purposes.
Because of these reasons, the content and content production should have a clear strategy, where we will help.
Targeted YouTube advertising for businesses
Targeted advertising on YouTube can be made on a variety of criteria, so the right audience can find your videos.
There are three kinds of targeted YouTube-advertising:
- In-Stream: An ad that appears before a video is watched. It is possible to show a video without the possibility to skip it or that it will be displayed for the first 5 seconds after which it can be skipped. In this ad type you only pay if the viewer has watched the video for more than 30 seconds. If the video is shorter, it will only be paid when the video is fully watched.
- In-Display: Advertising an own video. The video will appear at the top of YouTube’s search results page and when watching videos, at the right side of page in the video listing.
- In-Video/Overlay: Banner or text ad on top of video during video.
WHY YOUTUBE ADVERTISING FOR YOUR BUSINESS?
- Bring out the stories, people and emotions.
- Video fascinates and captures.
- Longer form of content. à Brand story
- People are more commited to video.
- Increase visibility and awareness.
And in addition to these:
- 1,5 billion users are logged in and coming to YouTube every month.
- Users spend over an hour a day watching YouTube on mobile.
- Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. (2016)
Have you considered a video ad on YouTube? Through us, it’s possible. Please feel free to contact us to formulate a clear plan for you.